How to Develop Your Twitter Persona - dummies

By Kyle Lacy

From a traditional marketing standpoint, advertising and design are created to tell a story. On Twitter your tweets creates your persona or how your followers perceive of you. Your story is the lifeblood of your brand. There are some fine points to creating your story, and no, you are not going to write an autobiography (unless that is what you are trying to sell by using Twitter).

Nothing is more exciting than developing your brand story for the masses to communicate. You love the idea, products, services, and people. Your story is how you go about your daily routine and help the people involved in your brand. So how do you develop your story? Here are some tips to help you along the way:

  • Share customer success stories. Your brand is your stories. If you have customer success stories, it is important to share these stories on Twitter. Better yet, get your customers to share them on Twitter.

  • Share your company history. How did you get started? Many people (your tribe) would love to know about the history of your company. If you are new to the scene or a new business owner, share stories about your past career.

  • Share your personal opinion. Your personal opinion on topics can be a brand story builder. Just make sure that you don’t fall in love with your opinions too much. Remember that the customer is always right.

The content you share will help drive users to your site where the sale will (potentially) be made. Because of this, content is one of the more important aspects of Twitter marketing when you’re developing your following and is potentially your lead-generation tool.

Your main source of content is your blog or website. It is important to have a central location where your followers can gather and communicate with you or your brand. The following list provides tips you need to consider when you’re developing your content strategy for Twitter:

  • Share information based upon a blog post or newsletter. You are sharing information on Twitter to gain trusted clients and potential customers. Remember to use a URL abbreviator to share content from your Web site.

  • Share little details about your daily routine. Remember not to overstep yourself in this area. However, many people enjoy hearing about a movie, a dinner, or something fun going on in your life. Show some personality in your thoughts and opinions.

  • Share news about your clients. Write about your clients, plain and simple. Write and share information, press releases, other blog posts, or e-newsletters from your clients.

  • Share info about your industry. It’s important to build thought leadership in your industry. Subscribe to industry newsletters, competitors’ blogs, and industry content. One way to follow your industry is to keep up with trends on Twitter.