How to Deliver Real Time Information and Receive Feedback with QR Codes - dummies

How to Deliver Real Time Information and Receive Feedback with QR Codes

By Joe Waters

QR Codes are a great way to give and receive breaking information about everything from the latest local news to changes in the bus schedule. A smart example of the latter is the Metro West Yorkshire in England using QR Codes to deliver the latest news on everything from the next bus arrival to route changes to closures due to weather or special events.

The QR Codes are displayed at 45 bus stops and serve another important function, according to Metro Chairman Councillor James Lewis. By scanning the codes, riders can get a permanent bus schedule right on their phones.

QR Codes have a potential use on sport tickets. You could scan the QR Code on your ticket the day of the event for the latest information on weather delays, special attractions, discounts on team apparel, suggestions for getting to the event, and best places to park.

QR Codes are a great way to gather timely customer feedback. Instead of having customers fill out a paper form and assigning an employee to enter the information into a computer database — or asking customers to fill out a survey on their home computer — you can use a QR Code.

To get feedback from diners, a local Italian restaurant includes a QR Code on the receipt that links to a mobile page where diners can enter a personalized code.


After completing the survey, you’re encouraged to enter a monthly drawing for a $100 gift card. This is smart because now the restaurant is trying to capture your e-mail address as well. They give you the chance to link to their Facebook and Twitter accounts.

Another industry where QR Codes are needed for prompt customer feedback is healthcare. Hospitals can use QR Codes to get feedback from patients, instead of distributing the hard copy surveys that sometimes take weeks to get back.

A group of healthcare administration graduate students at Penn State University envision placards in waiting rooms and inpatient and outpatient areas that ask patients and their families a simple but important question: “How are we treating you today?”

People can walk up to the placard, use the QR Code applications on their phones to scan the appropriate area — green for good, red for bad — and be directed to a response-specific web survey to share their concerns and comments. Ideally, a patient response team would respond immediately to the concerns. Hospitals would have a patient-experience response team on call 24/7 to deal with concerns immediately.

Restaurants and hospitals are just two kinds of businesses that could benefit from the timely, fast customer feedback that QR Codes can deliver. Additionally, building managers can post QR Codes, so tenants can alert the janitor to an issue. Local parks can use QR Codes so visitors can comment on a new playground or report an overflowing garbage can or vandalism.