How to Create Interesting Tweets
Being interesting on Twitter doesn’t just mean having something clever and witty to say, although that doesn’t hurt. Being interesting actually means that you write things that aren’t just commercial in nature. If you’re only tweeting about your latest coupon or sale, you’re going to bore your readers to tears.
If you’re only sending out links to your latest blog post, you’re providing valuable content, but you’re nothing more than a news feed. If you’re tweeting what you had for breakfast that morning or that you’re taking the dog out for a walk, you’re being personal — but maybe a little too much.
To be a quality twitterer, you need to strike an effective balance between tweeting about what matters to you, what matters to your followers, and what matters to your brand or product.
Tweeting about what matters to you
Your tweets start with you. This is your form of communication, your words, and your ideas. So, if you really do want to tweet rhapsodic about the hazelnut cream cheese you had on your bagel this morning, so be it. If you want to make clever remarks while you’re watching a TV show, that’s fine, too.
In fact, you need to tweet about things in your own life. You want to look like a real person, even if you’re tweeting as your company, because people know a real person hides behind those tweets, and they want to get to know you. If they know and like you, they’ll buy from you.
So, tweet about things such as the lunch meeting you had with fellow twitterers, the conference you just attended, or even something clever your kids said. Personal tweets help foster and grow personal relationships with fellow twitterers, which can lead to all sorts of opportunities for you. Plus, it’s a great way to embarrass your kids when they get older.
You can also use Twitter to announce your victories in life, such as job offers, marriage proposals, book-publishing deals, and any other events you want to celebrate with your friends.
Tweeting about what matters to your brand
What matters to your brand is pretty much the same thing that matters to you. If you’re an entrepreneur or own a small business, the line between you and your brand tends to be a little blurry. You want people to identify you with your company. So, feel free to have a joint business/personal Twitter account.
Treat your brand or company like a person when it comes to Twitter. If you have business victories, tweet about them. If something funny happens at work, tweet about it. You may need to be very vague and refer to “a client,” rather than a particular person, or his or her username, but unless it’s inappropriate, illegal, or proprietary, you can share information about your business with people.
Don’t tweet trade secrets, inside information, or financial information with your followers. You can get into some pretty big legal trouble.
Conversing with your Twitter followers
If you truly want to show people that you’re interested in what they have to say, respond to their tweets. Have an actual conversation with them. If someone sends a tweet out that he or she just came back from lunch at your favorite restaurant, reply that you were just there last week, or say that it’s your favorite place, or ask what he or she had to eat. Sure, it seems tiny and unimportant, but to the person you just tweeted, he or she gets a little thrill of recognition that someone just read his or her tweet. So, make sure that you do it publicly.
Respond to several of your followers, making sure to respond with a kind word, big idea, or clever response to something they’ve said. Even if you respond to only five people a day, you get a reputation as someone who’s involved and in touch with your followers.