How to Create and Schedule Facebook Ad Reports - dummies

How to Create and Schedule Facebook Ad Reports

By John Haydon

Facebook Ads offers you many options for managing your advertising campaign. One of these options includes some flexibility with Facebook Ad reports. You can get reports delivered by e-mail by clicking the Reports icon and following these steps:

  1. In the Report Type drop-down list, select one of the following report types:

    • Advertising Performance: Performance info that includes impressions, clicks, CTR, and money spent

    • Responder Demographics: Demographic information about users who are seeing and clicking your ads

    • Actions by Impression Time: Shows the number of conversions organized by time your ad was displayed (impressions)

    • Inline Interactions: A report that helps you understand the engagement on Page post ads, Impressions, clicks, Likes, photo views, and video plays from your ads

    • News Feed: Looks at how an ad performed in the News Feed and includes statistics about impressions, clicks, click-through rate and position of your ad.


  2. In the Summarize By drop-down list, choose the way you want your report summarized (by Ad, Campaign, or Account).

  3. In the Filter By drop-down list, filter your report by selecting the ads or campaigns you want to include.

  4. Select your time summary and date range in the Time Summary and Date Range fields.

  5. In the Format drop-down list, choose the format for which you’d like your report delivered.

    You can choose webpage, Excel, or CSV.

  6. Select if you want to include deleted ads in your report.

  7. Click Generate Report.

On the following page, you can export the report by clicking the Export Report link at the top-right of this page. You can also schedule the report to be delivered by clicking the Schedule This Report link at the top-right of the page: Just enter your e-mail address in the pop-up window and click Save.