How to Complete Basic Information about Your Visual Social Marketing YouTube Videos

By Krista Neher

After your visual social marketing video has been uploaded. You can customize the settings for the video. After the video is uploaded, you can add it to a playlist.

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A playlist on YouTube is a way to group similar videos. For example, the Boot Camp Digital channel includes all the videos this company uploads. Within the channel, the employees can create playlists to organize our company’s videos. For example, an employee may have a playlist for social media tips, another for promotional videos, and one for customer testimonials.

The idea behind playlists is that a user may be interested in viewing everything in a playlist, so you should create playlists that are populated with similar videos.

You don’t have to add a video to a playlist. YouTube videos aren’t required to be organized into playlists. If you haven’t created a playlist yet, you can create a new one by clicking the Add To button on the right side and selecting Add a New Playlist.

To edit the other information about your video, click the down arrow below the Add To button, or you may find that these options appear as your video is still uploading. This action brings up basic information that you can edit for the video.

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You can edit these key fields in the basic settings:

  • Title: The title of the video should be descriptive and catchy, and it should include words that your customers might be searching for. A default title may be based on the information that you uploaded with your video. Add a title that’s specific and that will interest your audience. This primary headline on your video should entice people to watch.

  • Description: Remember that people (and search engines) don’t know what your video is about if you don’t tell them. That’s why the description is vital. Use as many words as possible in the description to maximize the possibility that your videos will show up when people are searching.

    You can also include links back to your website or specific products to increase the likelihood that people will visit your site after watching your video. As you craft its description, think about which words and phrases people may be searching for on YouTube to maximize the probability of your video showing up in search results or recommended videos.

  • Tags: These words or phrases represent the theme of your video. Though the description includes longer sentences, tags are simply words. As you start typing, keyword suggestions show up underneath the input box, and you can click on these to add them. Below the Tags text box, you may also notice words that are suggested tags from YouTube. To add these tags to your video, simply click on them.

  • Video thumbnails: The thumbnail is the screen shot from the video that someone clicks to play the video. By default, YouTube selects three thumbnails from the video to choose from. Click on the shot to select the image for your thumbnail.

  • Privacy: You can set the privacy settings for your video. You have these three options:

    • Public: Anyone can see your videos.

    • Unlisted: The video doesn’t display in your profile, but anyone with the specific link to the video can choose it.

    • Private: Only the people you choose can see the video. If you select Private, a box appears below the privacy settings where you can enter the names, circles, or e-mail addresses of people who can view your video. Circles refers to people in the Google+ circles that you specify.

  • Post to Your Subscribers: You can choose to customize a message for subscribers to see when you share the video (as long as the privacy setting is Public). The video with your message appears in the feeds of your subscribers. You can also share your video (with the same message) on social networks (including Google+, Facebook, and Twitter) by selecting the check box beside the social network.

  • Category: Select the category in which your video fits. You must select a video from the category options that are provided — you can’t create your own.