How to Choose Images for Your Facebook Marketing Page

By Amy Porterfield, Phyllis Khare, Andrea Vahl

You know all about a picture saying a thousand words, right? Your Facebook Cover and Profile images say a lot about you and your business, so you’ll want to be sure to have images for both that convey a positive message.

And now that Facebook creates a nice, little “hover card” when someone hovers over your Page name in the News Feed, you want to make sure it looks fantastic. This hover card will show the Cover photo, Profile photo, and the Page type.

How to add a Cover photo

You need to add a Cover photo to your Page — no ifs, ands, or buts about it.

If you’re branding yourself, it’s a good idea to feature your face in this Cover photo image, to help connect the human element to the rest of the Page that contains text and links. Adding this personal touch can make people feel more connected to you — and to what you’re selling.

If you’re branding your company, make sure that your logo or product image is on this image.

Whichever way you choose, the image fills the top position on your Page. If you’re branding yourself, you should create and use a custom image that contains your logo and your photo.

The image size is 851 × 315 pixels. The space you get for a Cover photo is quite a bit larger than the space for a personal Profile picture and can really make a statement on your Page.


Facebook has some guidelines you need to follow for the Cover image, mainly that it cannot be any of the following:

  • An ad

  • A call to action

  • A promotion

  • A coupon

  • Mostly text

  • A copyright infringement

Facebook’s stance may seem to be quite restrictive for businesses. Try to think of this image as what you’re trying to brand as the “feeling” of your business. There are great strategies you can use with this image. In general, think of changing this image with your other promotions so that they support one another.

To upload an image from your hard drive to your Facebook Page, follow these steps:

  1. If this is the first Cover photo you are adding, look for the Add a Cover button, where the Cover image will appear. If you are changing the Cover photo, you will need to hover over the Cover photo and click the Change Cover button.

    A hidden link with a pencil icon comes up.


  2. Click Add a Cover or the Change Cover button.

  3. Click the Browse button in the Image dialog box that appears and then find the image on your computer that you want to upload.

    As soon as you double-click the image file you want to upload, Facebook starts the upload process.

    The best size is 851 × 315 pixels. If you upload a larger image, you can drag it around to get the best placement. If the image is larger than 851 × 315, only a portion of it will appear; when clicked, the image opens to the complete size of the photo. If the image is less than 300 pixels wide, Facebook displays an error message.

  4. Adjust the image as necessary.

  5. Click Save Changes.

    After the file is uploaded, you go back to the Page.

  6. Click the image, and add a description that includes your best link (back to your website, for example).

    Adding a description — with a link to your website — for every image needs to be second nature on Facebook.


Cover photos are set to Public viewing. You can’t change that viewing setting (and why would you?). You see the globe icon that Facebook uses to denote Public when you upload the image.

How to adjust your Profile thumbnail image

After you have your Cover image just right, you may want to check the thumbnail that Facebook generates for your Profile image. A thumbnail is a smaller version of your Profile image. In the world of Facebook, a thumbnail image shows up next to every status update or comment you make as your Page. As you can imagine, your thumbnail is a key component in branding your business Page.

And now that Facebook creates a nice, little “hover card” when someone hovers over your Page name in the News Feed, you want to make sure it looks fantastic. This hover card will show the Cover photo, Profile photo, and the Page type.

The Profile image is 180 × 180 pixels. If you upload an image larger than that, Facebook gives you a cropping interface to select a square part of the image.

After you have the Profile image uploaded, you may want to adjust the thumbnail image. Follow these steps to adjust the thumbnail image:

  1. Hover over your Profile image.

    A hidden link with a pencil icon comes up.

  2. Click the Edit Profile picture link.

    You see several links: Choose from Photos, Take Photo, Upload Photo, Edit Thumbnail, and Remove.

  3. Click the Edit Thumbnail link.

    Doing so pulls up the Edit Thumbnail dialog box.


  4. Drag the thumbnail image around until it looks good as a thumbnail, or choose Scale to Fit.

  5. Click Save.

This is an image; therefore, it has a description area where you can add text and hyperlinks. Click the Photos app box; then click the Profile images album and the image itself. Add text and hyperlinks in the top-right corner where you see the words Add a Description.