How to Benefit from Social Media Marketing on YouTube

By Shiv Singh, Stephanie Diamond

The first thing you need to implement your social media marketing campaign on YouTube is to decide how the extent of your efforts You know that you want to participate, yet you’re not sure how much time and effort to devote to it. To help you decide, here are some benefits you can derive from marketing on YouTube:

  • Visibility: First and foremost, being on YouTube puts you where the action is. People come to YouTube to search for videos, and you want your video nuggets to be found.

  • Branding: Extending your branding to your videos is pretty straightforward. Your logo and other design elements should be present, which assists in brand recognition. If you don’t have these elements, you need to get them for all your SMM efforts!

  • No cost to set up: Unlike setting up a website, putting a video on YouTube and creating a channel is free. If you already have videos you’ve created, all you need to do is sign up.

    The cost to create videos and all the work that goes into maintaining them should also be factored in. It’s free to set up the YouTube channel, but everything else has a time or money cost associated with it.

  • Fixed placement options: You don’t need to worry about how your video will be placed and viewed on the site. Yours will be displayed along with all the other videos. Your goal should be how to stand out, not how to fit in. If you have a developer who can use the YouTube API to help you stand out, that’s an advantage.

  • SEO done for you: Thanks to the built-in SEO (search engine optimization) format of YouTube, Google displays your videos in its search results, along with everyone else. However, you should pay extra attention to the keywords you use to describe the videos so that they get the extra attention they deserve.