How to Add Pages to Circles on Your Company Google+ Page - dummies

How to Add Pages to Circles on Your Company Google+ Page

By Jesse Stay

Adding pages to circles on your company Google+ page is a good way to market to specific audiences. Targeting can be a very valuable way of ensuring posts you make are relevant to the people you share them with. As long as they’ve added you first, you can add anyone to your circles and then target posts and view lists of people according to the circles you’ve added them to.

The more you can target content, the more applicable response you’ll get to each post. If you don’t target your posts, you’re likely to get people who are — at worst — irritated at the content you shared (if they respond at all).

For instance, as a test, a religion-oriented post was shared to a public audience to show how segmenting an audience may work better. Half the audience, of course, wanted nothing to do with the post. Could this be targeted better? Perhaps it could be targeted to an audience interested in religion or politics, instead of sharing with the public at large.

Add by mouse

You can add a person or page when these criteria apply: You’re in page administration mode, a person is already following you, and there is an Add button below the profile picture when you mouse over the name. (If there is no Add button, they’re not following you.) Here’s the drill:

  1. Mouse over the name or click the Add button.

  2. Check the box next to the circles you want to add them to.

    If you want to create a new circle for this person, select the link to create a new circle.

Add by search

You can search for people who have followed you. You may just go through your list of your followers — or follow these steps:

  1. Type the name in the Google+ search box.

  2. Go to the person’s profile.

  3. Click the Add button.

  4. Follow the same steps above to add them to a circle.