How Retweeting Helps Your Marketing Venture on Twitter - dummies

How Retweeting Helps Your Marketing Venture on Twitter

By Kyle Lacy

To market successfully on Twitter you need to know how to use retweets. When you retweet, you tweet a message that was previously posted by another user; in other words, you’re quoting another user or echoing that person’s thoughts. Depending on your desktop application, to show that you’re retweeting, you can use the common format RT @username and then type or paste the original poster’s message. Applications such as twhirl give you a choice among four different retweet formats.

People commonly retweet so that they can share content they found valuable.


You can make retweeting work for you if you can convince your tribe to share your information with their networks. Some good examples of retweet-worthy tweets are as follows:

RT @arnteriksen: "Cheating: PR firm has interns post positive reviews for clients" (via @amandachapel)
RT @BobWarren: NEED A LAUGH? 30 Ways to Lose a Job on Twitter
RT @BarbaraJones: I know you're supposed to 'work smarter, not harder'--anybody figure that out yet? (no. Lol)
RT @TechCrunch Twitter Can Now Know Where You Tweet

This type of sharing is viral marketing, which means using marketing techniques with social networks (such as Twitter) to increase brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.

In layman’s terms, viral marketing means that if you tell Sally about a product and she tells three of her friends, those three people could potentially tell ten people, and so on. (The idea is rather like the game Six Degrees of Kevin Bacon.) On Twitter, viral marketing takes the form of retweets.

The art of retweeting isn’t a sappy rendition of a Michael Bolton song, nor is it a Picasso painting depicting the Twitter bird. The art of retweeting involves concepts that you can apply to retweeting so that you can exponentially increase your effectiveness when you use the retweet function.

You want to retweet because the world of social media and tools such as Twitter are built on the concept of content sharing. Without sharing content and adding value, you can’t gain traction in the Twitter world.