Getting Started with Pinterest - dummies

By Jan Zimmerman, Deborah Ng

Before launching your Pinterest account, take some time to see what a few brands are doing on Pinterest. Whole Foods Market, shown here, is a great example of a business that effectively uses Pinterest. Their boards tell the story of who they are without being overly promotional.

[Credit: Type the name of the brand you’re searching for in Pinterest’s search engine.]
Credit: Type the name of the brand you’re searching for in Pinterest’s search engine.

To search for a specific brand on Pinterest, follow these steps:

  1. Type any company name into the Search box at the top of the page, and then press Enter.

    You see a drop‐down menu with suggestions and items with that brand’s name.

    You can choose the brand itself from the drop‐down menu. Or you can choose one of the keyword options. If you do this, a results page appears, displaying every pin that uses that search term.

    At the very top of the page, you see more keywords. Choose one if you want, or browse the pins to see if one of those has what you are looking for.

  2. Click any button that appears above the search results to focus your search.

    These buttons include

    • All Pins: Shows all pins that contain the search term. This is also the page you land on by default.

    • Your Pins: Shows pins you added to Pinterest that fall within the search term.

    • Boards: Shows all boards that have a title that includes the search term.

    • Pinners: Shows all users who have that search term in their username or profile description.

    You can see the examples of keywords, as well as the four ways to sort your search results.

  3. Click the Boards link to see the boards and the pins they contain.

    Check out boards that have a good variety of pins and start thinking of ways your brand can incorporate pinning. If you’re looking at brand examples for inspiration, it’s probably best to check out boards the brand itself is pinning to, rather than pins about the brand.

    The four ways to sort your search results.
    The four ways to sort your search results.