Facebook Shopping Portals - dummies

By Andrea Vahl, John Haydon, Jan Zimmerman

Facebook’s expansion into the e-commerce sector might forever change the way people shop. In the past, creating an e-commerce website took a lot of money and even more time. Today, Facebook’s platform — interwoven with third-party apps — has allowed millions of businesses to showcase their products and services and to sell them online.

When it comes to the kinds of shopping interfaces you can create on Facebook, you have two options:

  • A storefront: Here’s where potential buyers come to browse products. When users want to buy, they click the Buy button and are then taken to a separate, e-commerce website to finalize the purchase. Currently, this type of shopping interface is the most popular, but you’ll likely see the second interface option catch up soon.

  • A fully functioning store: Your second interface option involves creating a full-blown store where shoppers can browse and purchase without leaving the Facebook environment. You can find one example of such a fully functioning store on the Facebook Page for the Grandma Mary Show. Here, you’ll find a buying experience within Facebook where you can buy an e-book directly from that Facebook Page.


When Facebook users post about products they love, the users’ friends naturally want to know more. This curiosity creates viral exposure for your products and services.

Facebook offers an extremely valuable opportunity to showcase your products and services and to create a new portal where you can sell your goods.