Facebook Marketing Rule #9: Monitor, Measure, and Track

By Andrea Vahl, John Haydon, Jan Zimmerman

Although it may not sound like a fun task, it’s essential that you monitor, measure, and track your Facebook activity. For the sake of your Facebook marketing plan, you need to have surefire methods that let you consistently track your Facebook marketing progress.

The great thing about social media marketing is that it’s not set in stone. In the past, you would have to print a marketing brochure for thousands (if not hundreds of thousands) of dollars and then cross your fingers, hoping that it worked because if it flopped, you had to wait until that brochure ran out and then spend a handful of money to test something new.

On Facebook and other social sites, most of the time tweaking a marketing campaign is as easy as clicking a button. That’s a huge advantage of marketing online.

The key here is being diligent about testing what’s working and instantly tweaking what’s not. When you get into this habit, you can see progress much faster than you ever did with traditional marketing endeavors.