Facebook Marketing Rule #8: Create Consistent Calls to Action

By Andrea Vahl, John Haydon, Jan Zimmerman

To move your fans to action on Facebook, you need to give them a reason to take action. Discounts or specials are great ways to reward your clients. You’re saying, “Hey, I really appreciate your being a fan. Thanks for coming on over. I want to do something special for you now.”

  • Give out discount codes.

  • Create a special custom app for your Page and allow your fans to print the coupons.

  • Ask fans to sign up for your online newsletter or a giveaway. This strategy is considered to be an opt-in strategy, and with custom apps, you can easily create an opt-in box to collect the names and e-mail addresses of your fans.


You want to keep your fans happy and get them to take action. Everybody loves a discount or a special, so think of ways you can incorporate these items into your Facebook marketing plan.