Facebook Marketing Rule #6: Encourage Fan-to-Fan Conversations

By Andrea Vahl, John Haydon, Jan Zimmerman

The key here is to enhance your fans’ experience by creating a community on Facebook that encourages peer-to-peer communication. Here are key strategies you can use to get fans talking to one another:

  • Showcase fans. Create a Member of the Month campaign or an opportunity to spotlight your fans directly on your Facebook Page. When fans are recognized, they tell their Friends, which encourages even more fan-to-fan interaction.

  • Recognize top contributors. When you have someone on your Page who likes to answer questions from fans, or who often offers tips or suggestions, take advantage of that enthusiasm. Ask the fan to be an ambassador for your Page, and encourage him to help out when appropriate.

    Give your biggest advocates specific guidelines and responsibilities, and reward them with perks. Their involvement will free up time for you to concentrate on other ways to grow your Page.

Booshaka is a Facebook app that allows you to rank your Facebook fans by engagement, starting with the most engaged at the top of the list.