Facebook Marketing Rule #5: Cultivate Engagement with Two-Way Dialog

By Andrea Vahl, John Haydon, Jan Zimmerman

In a nutshell, engagement is about getting your fans to take action, which means posting on your Facebook Page, commenting on your posts, clicking the Like button next to your posts, and sharing your content. A well-executed engagement strategy takes time and effort. More than anything, engagement is really about showing up daily and taking a genuine interest in the likes, interests, and opinions of your fans.

An effective engagement plan is about your fans and not about you. Remember that people love to talk about themselves, so craft your posts and questions around them, and you’re sure to see some great conversations begin to surface on your Page. Check out the following figure for an example of a question that’s about the user — not about a brand.


A massive fan base left disengaged is a recipe for disaster! Take action; start talking with your fans regularly.