Facebook Marketing Rule #2: Focus on Smart Branding - dummies

Facebook Marketing Rule #2: Focus on Smart Branding

By Andrea Vahl, John Haydon, Jan Zimmerman

One way to understand the power of a Facebook Page is to look at it as a mini version of your own website. Some of the most successful Facebook Pages act as an extension of the brand and are essentially mini websites inside Facebook. Smart branding allows you to create a bridge from Facebook to your website.

The key is to create a Page that sparks familiarity with your brand when your existing customers visit your Page.

Here are two examples of Facebook Pages that do a great job of mirroring their website branding. Check them out to see branding done right.

You can’t expect that consumers on Facebook will find you easily and automatically. Facebook users typically don’t search actively for a brand’s Facebook Page; instead, most users stumble upon a Page, either through a Friend’s Page or from a hub such as your website. Branding your Page allows you to make your Page dynamic (stand out above the rest) and more viral (increasing the number of people who will see it).