E-Commerce Applications for Your Facebook Business Page - dummies

E-Commerce Applications for Your Facebook Business Page

By John Haydon

Brands are beginning to realize that in addition to being a powerful marketing platform, using e-commerce applications offers a huge opportunity to make money directly from Facebook users. Plus, using an e-commerce app on your Page allows you to easily measure your return on investment, which can otherwise be difficult on its own.

Here are a few of the more popular Facebook e-commerce applications:

  • Ecwid: This is a shopping cart for both Facebook Pages and websites. Ecwid currently has more than 100,000 sellers and provides a single web-based interface to manage multiple shopping carts.


  • ShopTab: This e-commerce Facebook application is easy to use for both Page admins and customers. It also has an app for nonprofits that allows for multiple levels of donations.

  • VendorShop: This is a shopping cart app that admins can set up directly on their Facebook Page. A PayPal checkout service is used for payments, and you can offer fan-only discounts.

  • FundRazr: This e-commerce app allows nonprofits, school teams, and other organizations to collect donations on a Facebook Page. You can also sell tickets for events, manage customers, and allow fans to share campaigns with their friends.