Does Your Business Have an Interest Page on Facebook? - dummies

Does Your Business Have an Interest Page on Facebook?

By Amy Porterfield, Phyllis Khare, Andrea Vahl

Interest Pages, formerly known as Community Pages, are Facebook Pages dedicated to a single cause or topic and are good for marketing. Facebook automatically generates them from the fields that people fill out in their personal Profiles. These Pages should not be confused with the Cause or Community business Page options that individuals can create.

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If your business has a very loyal following, one of your customers may have named it as an interest in his or her profile. In that case, Facebook is likely to have created an Interest Page for your business.

You should search your business name to see whether Facebook has created Interest Pages for it. When you find an Interest Page with your business name, you can start the process of claiming it. Look for the Know The Owner? button, and click it. Then enter your e-mail address and start the process to claim the Page.

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So how do you know whether you’re looking at a generic, Facebook-generated Interest Page? There are several ways:

  • On an Interest Page, there’s no large Cover photo, and the left navigation bar is limited to three options: Info, Friend Activity, and Wikipedia. If no Wikipedia information is available, that navigation option doesn’t appear. There is no traditional Wall tab. On the other hand, a community business Page has a large Cover photo and up to four featured app boxes.

  • Most Interest Pages display a related Wikipedia article if one is available. You may also see posts by your Friends or the global Facebook community that contain the keyword of the Interest Page. (If the Interest Page is for yoga, for example, any articles posted by your Friends that contain the word yoga show up here.)

  • Many Interest Pages display a generic image as the Profile image, whereas others display an image related to the topic. Depending on the type of interest, you may see a gray square with a white silhouette of a specific image; a logo or image from a business, school, or topic; and so on. Sometimes, an image from the Wikipedia article is used in that space.