Bonus PDFs for Social Media Marketing All-in-One For Dummies, 3rd Edition

By Jan Zimmerman, Deborah Ng

You can download PDFs of the Social Media Marketing Goals and Social Media Marketing Plan forms. You can use these forms to help you develop your own social media marketing plans:

  • Social Media Marketing Goals: You can refine a marketing plan for social media marketing purposes. As with any other marketing plan, you start with a strategy. A social media marketing goals statement incorporates sections on strategic goals, objectives, target markets, methods, costs, and return on investment (ROI).

  • Social Media Marketing Plan: You can dive into social media marketing headfirst and see what happens. Or you can take the time to research, plan, execute, and evaluate your approach. The social media marketing plan is for people taking the latter approach.

Click here to access these bonus PDFs.