Analytical Options for Social Media
Depending on what you’re trying to measure, you may need data from some of the analytical tools available internally from a particular social media channel or statistics from social bookmarking sites such as AddToAny or from URL shorteners.
The following table summarizes which social media services integrate with Google Analytics for traffic monitoring purposes and which also offer their own internal performance statistics.
|Website||URL||Integrates with Google Analytics?||Own Analytics Package?|
|Facebook Page Insights||www.facebook.com/
|Google+ Platform Insights||https://developers.
|LinkedIn Analytics Tab||http://help.linkedin.
|Meetup Group Stats||http://help.meetup.com/
|Ning (uses Google Analytics)||www.ning.com/ning3help/
|Yes||Yes (must have an account with a channel)|
Register for free optional statistics whenever you can.
One type of free optional statistics is particularly handy: traffic generated by shortened URLs. Be sure to select a free shortener that offers analytics, such as
Bitly: A free account (registration required) to track statistics from shortened links
Google URL Shortener: Google’s free URL shortener
Ow.ly: Hootsuite’s free URL shortener
Snipurl: Stores, manages, and tracks traffic on short URLs
To access a shortcut to results for links shortened with Bitly, paste the short URL into a browser, followed by the plus sign (+) (for example, https://bitly.com/Xv1TDI+). A page appears showing how many clicks the short URL received. After you sign into your Bitly account, you can see additional metrics, such as those shown here.
You can use a dashboard tool like Netvibes to see all your stats in one convenient place.