7 Social Media Marketing Platforms You Should Consider - dummies

7 Social Media Marketing Platforms You Should Consider

By Shiv Singh, Stephanie Diamond

Part of Social Media Marketing For Dummies Cheat Sheet

Consumers rarely use just one social platform — for example, only Facebook or Twitter — so no single social platform is enough for your social media marketing (SMM) activities. Be sure your campaign reaches each of these popular social media platforms:

  • Facebook: The largest social network in the world, Facebook is ideal for marketing at the awareness and consideration stage of the marketing funnel. Fan Pages, Wall posts, applications, social ads, and technologies like Facebook Connect make the platform a popular choice.

  • LinkedIn: As the largest business-related social network platform, LinkedIn has more than 79 million users. They use applications, resumes, groups, and events to help them advance their careers and find new leads.

  • Twitter: Evolving into a news, brand-marketing, and customer-service tool, Twitter is ideal for reaching out to influencers, handling customer service queries, and forging personal relationships with customers. Sponsored tweets are an emerging ad format on Twitter.

  • YouTube: With custom channels and the capability to upload an unlimited number of clips, YouTube is a powerful marketing platform if you have engaging branded content, but don’t treat it as a push channel through which to funnel TV advertisements. Focus on building social currency with subscribers and users.

  • Pinterest: Pinterest is only four years old but has skyrocketed to become one of the most popular social media platforms. Because it is a visual platform, always use striking visuals to lead your customer to your content.

  • Instagram: Instagram is owned by Facebook and for this reason enjoys exposure to millions of users. Users often view images on their smartphones, so make sure that your images are mobile ready.

  • Tumblr: Tumbler was developed to help users easily share multimedia. It was purchased by Yahoo and has almost 200 million active blogs. Use it to display creative content that Tumblr users are looking for.