6 Tips for Preparing a Social Media Marketing Campaign

By Shiv Singh, Stephanie Diamond

Part of Social Media Marketing For Dummies Cheat Sheet

Marketing directly to influencers — rather than consumers — through social media requires that you put together a whole new game plan. Follow these tips as you establish your social media marketing (SMM) campaign:

  • Develop SMM guidelines for your organization. It provides critical guidance for your employees as they practice social media marketing.

  • Establish clear objectives for your social media marketing efforts. Don’t experiment for the sake of experimenting.

  • Create a roadmap for your social media marketing efforts. This will help you plan resources, conduct research, coordinate marketing programs, and deploy new tactics.

  • Define your metrics for success up front before you execute your roadmap. If you don’t have specific measures, you won’t be able to judge how successful you are.

  • Recognize that SMM programs don’t have neat end dates. Plan your resources and budget carefully to allow for continuous nurturing.

  • Make sure you understand your customer base. Know who talks to each other and who influences whom before launching any program.