5 Ways to Make a Social Media Marketing Campaign a Success

By Shiv Singh, Stephanie Diamond

Part of Social Media Marketing For Dummies Cheat Sheet

Social media marketing (SMM) campaigns need to be nurtured to be successful. Here are some tips that will help your SMM campaign flourish during its lifespan:

  • Participate where your customers want to participate and be active in the customer communities you create. Don’t make your customers have to develop new habits. If they engage on Facebook or other platform, so should you.

  • Design your SMM efforts so that customers are motivated and encouraged to form relationships. You want to encourage them to bring others into the fold and engage with one another.

  • When planning outreach programs, recognize that the “A” list influencers may not be as helpful as some of the other influencers. Focus on the people who are dedicated to your products. These influencers are more likely to listen to your point of view and act on your behalf.

  • Design your programs so that they are extremely easy for your customers and prospects to share with others on the social platforms of their choice. Sharing is the key to making your messages spread.

  • Check your analytics and see what content resonates the most. Then, make sure to provide more of that content in a variety of different formats.