5 Ways to Get Great Images to Visually Market Your Business - dummies

5 Ways to Get Great Images to Visually Market Your Business

By Krista Neher

To succeed with visual social marketing, you have to have outstanding images. Only a few short years ago, you needed a photographer or graphic designer to create images for your business. With newer technology, it’s easier than ever to create amazing images for your business. Plus, you don’t have to do it all yourself. Here are five ways to generate or create interesting images for a visual social marketing strategy.

Create images yourself

You can always create pictures or graphics yourself. You don’t have to be a professional to create your own images. With the technological tools that are now available, doing so is easier than ever.

Follow these steps:

  1. Take pictures.

    Start by taking pictures. It can be as easy as snapping shots with your mobile phone or tablet or as complex as using a professional-grade camera. Get creative and you’ll find plenty of inspiration.

  2. Create graphics.

    Even if you aren’t a designer and you don’t know how to use Photoshop, you can still create stellar graphics for your website. Free or low-cost online tools for creating graphics can help. You can also use software such as PowerPoint to create a graphic on a slide and export it as an image.

Buy images

Though taking pictures is a solid strategy, you’ll likely find that you need more pictures than you can possibly take yourself. For this reason, consider buying some photos.

Many companies regularly purchase images from stock photography sites to use in presentations and on the company’s website. Purchasing stock photos gives you the opportunity to add variety to the images you share online.

Use employees’ images

Your employees can be a useful source of images for your visual social marketing strategy. If you’re an owner or a marketer, you probably can’t be everywhere at one time. Engage employees in your visual marketing strategy to grow your image library.

For example, a furniture store may struggle to come up with interesting photos to share on its Facebook page. They could create an employee photo contest that encouraged its employees to take and share photos that could be used on Facebook, Instagram, Pinterest, and the company’s website. At the end of the contest, the store owners may have hundreds of useful photos to choose from.

Use your customers’ images

A customer photo is a powerful way to share your story. People trust photos taken by other customers because those photos seem more authentic. More and more businesses are using photos shared by their customers in their advertising.

The best way to encourage customers to share photos is by hosting a contest or promoting the use of a particular hashtag. You might be surprised by how creative your customers are.

For example, Tostitos had people take photos and use the hashtag #TostitosTailGate to enter a contest.

Hire a professional

Professional photography can still serve a purpose. If you need notable images that truly bring your brand personality to life, consider hiring a professional photographer.