5 Ways to Find the Right Influencers for Your Products - dummies

5 Ways to Find the Right Influencers for Your Products

By Shiv Singh, Stephanie Diamond

Part of Social Media Marketing For Dummies Cheat Sheet

Unless you target the right influencers, you will have a difficult time spreading your marketing messages. Because there are different types of influencers on the web, here are some things to consider when choosing influencers:

  • Determine the big name influencers by looking at blogs. Check out sites like Alltop.com that select the best blogs in a variety of topics.

  • Look at the comments that are posted in influential blogs. People who are informally influential are often frequent commenters to those sites.

  • Don’t always choose the influencer with the largest audience. That influencer may not have the time or inclination to engage with you. Look at people who have mid-size audiences.

  • Begin a dialogue with an influencer via email. Don’t make any assumptions about what the influencer can do for you. Demonstrate that you are interested in a mutually beneficial relationship.

  • Make sure that you have gotten on an influencer’s radar screen before you contact them. There are lots of ways to do this, like commenting on the influencer’s blog posts and getting on that person’s email list. Be interested in his point of view and approach him in an authentic way.