10 Sources of Inspiration for Your Visual Social Marketing Content - dummies

10 Sources of Inspiration for Your Visual Social Marketing Content

By Krista Neher

When it comes to visual social marketing, coming up with great visual content that’s interesting and relevant to your business is often the hardest part. Even if you have a strong visual social marketing strategy, if you don’t have stunning visual content, you’re unlikely to get results.

One of the best ways to get inspired for visual social marketing is to look at visual content that already exists and use it for ideas for your own visual content. Here are ten sources of inspiration for your visual social marketing strategy:

Flickr: At Flickr, an image-sharing social network where users can share and explore images, users can browse content or search for specific terms.

Gentlemint: Pinterest users are 70 percent female, and the content on Pinterest reflects that percentage. A number of different social networks are similar to Pinterest, but with content targeting men. If your business is more focused on men, you may want to search on Gentlemint or other similar sites, such as Dudepins.

Google Image Search: Google Image Search scans the Internet for images. It’s a good way to see images that already exist for specific topics. Google Image Search has advanced search options that you can use to further customize your search. To find the advanced settings, conduct an image search and then click on the gear icon in the upper-right corner. Then choose Advanced Search to access these features.

Google Video Search: Google Video Search lets you search for videos by using the Google search engine, including videos from YouTube but also videos from websites and other video sharing sites.

Instagram Search: Instagram is a powerful place to find photos taken by people. From the Instagram mobile application, click Explore to see the photos that people are sharing on the site. You can also search for specific hashtags, such as #camping.

Pinterest Search: Pinterest is one of the best places to find compelling visual content. You can search the site for pins, boards, or users by using keywords. Search words related to your business, or browse categories on Pinterest to find interesting visual content.

SlideShare: SlideShare is the world’s largest community for presentation sharing, where users can upload or browse presentations. It has more than 60 million monthly visitors and 130 monthly page views. SlideShare lets users browse or search for presentations, which can provide inspiration for your visual content.

Vine Search: Vine videos can only be searched from the mobile application. A number of Vine compilation videos have also been uploaded to YouTube. Many Vine videos demonstrate a lot of creativity, and they can be entertaining and inspirational to watch.

Visually: At Visually, the world’s largest community of infographics and data visualization, you can share, explore, and create visual content. On Visually, you can browse trending images or browse by category. If you’re creating infographics or images that share data or tell a story, Visually is a great pace to get inspired.

YouTube Search: YouTube is the most popular video sharing social network and is the second-largest search engine by volume of searches. If you’re having trouble coming up with ideas for videos to create, YouTube can be a wonderful source of inspiration. Search for businesses and organizations in your industry, or check out popular videos.