How to Publish Content with Salesforce Marketing Cloud - dummies

How to Publish Content with Salesforce Marketing Cloud

By Chester Bullock, Mark Pollard

You can create content all day long, but until you publish it, no one outside your Marketing Cloud account can see what you’ve created. This is a good thing because you want the chance to make sure your content is ready before the world can see it.

When you are ready, you publish the content in your collection from the same screen where you created it. Simply click the Schedule/Publish button in the upper-right corner. This window appears when you click the Schedule/Publish button.

Schedule/Publish Marketing Cloud
The Schedule/Publish window with fields for scheduling a later time to publish.

From this window, you can do one last preview of the content for each device. You can choose to publish immediately or in the future. If you schedule a future date to publish, you choose the date, time, and time zone when you want the content to become live.

You can tell whether content is published on the Page Details screen, as follows:

  1. From the CloudPages Overview screen, click Edit (pencil icon) on the card for the collection you want.
    A list of items in the collection appears.
  2. Click Page Properties (bullet list icon) on the card for the content you want.
    The Page Details appear on the left.

From this screen, you can also find the URL where the content is or will be available for people to find.

Unpublishing content

If you decide to take down content that you’ve already published, either because there’s a problem with it or just because it’s outlived its usefulness, you can unpublish it.

The Unpublish button can be a little tricky to find. On the Page Details page, look for an Unpublish button right next to the Published status. This image shows where you can find the Unpublish button.

Unpublish Marketing Cloud
The Unpublish button appears next to the Published status on the Page Details screen.

If you created content with a deadline, consider replacing the page rather than unpublishing it. For example, if you created a content entry form that had to be completed by a certain time, you can schedule a new version of the page to publish at the time of the deadline. The new version of the page can thank the readers for their interest, inform the readers that the contest has ended, and suggest other pages that they might find interesting.