Photo-centric Players in the Location-based Service Space - dummies

Photo-centric Players in the Location-based Service Space

By Aaron Strout, Mike Schneider, B. J. Emerson

If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. Tying pictures to places is one such differentiator.

By tying a picture to a place, users can add a layer of context to a location-based service page and help tell the story of a place. Some services even use the smartphone’s ability to capture the angle that the photo was taken, the noise in the location, and the place to decide if the people who took the photos were in the same place.

  • Instagram: Leveraging foursquare’s geolocation database, Instagram provides a simple but elegant way to crop, apply filters, and then share images across multiple social networks including Facebook, Flickr, Twitter, Tumblr, Posterous, and foursquare. The drawback is that it’s available for Apple iOS only.

  • Photo-sharing app Color: Using Color, you can connect with people who may have experienced a particular event together and help them experience different events after being automatically put into social networks.

  • Path: Think of Path as a way to share photos (tagged with geolocation data) and updates with a maximum number of connections.

    Path allows users to have only 50 connections. You can use it to share very exclusive content with a small group of your most loyal customers.

You can choose more than one. Because most of these are free, you’re risking only your time if one doesn’t work for you.