A Year's Worth of Themes for Engaging Social Content - dummies

A Year’s Worth of Themes for Engaging Social Content

By Kristy Sammis, Cat Lincoln, Stefania Pomponi, Jenny Ng, Edita Gassmann Rodriguez, Judy Zhou

When working with influencers, you’ll want to grant them a significant measure of creative license to create authentic, engaging content, but it’s always helpful to give them a starting point to work from. Selecting a seasonal theme (even a fun, wacky made up one) can really boost the engagement activity on social posts! Here are some great themes for each season:

Month Themes Date-Specific Themes
January New Year’s resolutions
New health, beauty, or fitness routines
National Soup Month
National Oatmeal Month
Winter travel
Bubble Bath Day (January 8)
Golden Globe Awards
Dress Up Your Pet (January 14)
National Popcorn Day (January 19)
National Pie Day (January 23)
Grammy Awards
February Romance or love
National Weddings Month
Winter Olympics
African American Heritage Month
Super Bowl
Groundhog Day (February 2)
Valentine’s Day (February 14)
Singles Awareness Day (February 15)
President’s Day (third Monday in February)
New York Fashion Week
March Spring break
March Madness (college basketball)
Spring cleaning
National Craft Month
Employee Appreciation Day (first Friday in March)
Academy Awards
Mardi Gras
International Women’s Day (March 8)
Pi Day (March 14)
St. Patrick’s Day (March 17)
April Baseball season starts
Summer fashion
Music festivals
Summer camp
National Poetry Month
April Fool’s Day (April 1)
National Siblings Day (April 10)
Take Our Daughters and Sons to Work Day (fourth Thursday in
Arbor Day (last Friday in April)
May National Barbeque Month
National Bike Month
Road trips
May Day (May 1)
Kentucky Derby (first Saturday in May)
Cinco de Mayo (May 5)
National Teacher Day (the Tuesday of the first full week of
Mother’s Day (second Sunday in May)
Memorial Day (last Monday in May)
June Wedding season
Gay Pride Month
Summertime fun: Food, drink, and activities
National Fresh Fruit and Vegetable Month
National Donut Day (first Friday in June)
Tony Awards
Father’s Day (third Sunday in June)
First day of summer
July National Hot Dog Month
National Ice Cream Month
Summertime fun: Pools, parks, and parades
End of summer
Independence Day (July 4)
Bastille Day (July 14)
National Ice Cream Day (third Sunday in July)
National Junk Food Day (July 21)
Comic Con International
August Back to school
School reunions
National Picnic Month
National Ice Cream Sandwich Day (August 2)
National Sisters’ Day (first Sunday in August)
National Son and Daughter Day (August 11)
Left Handers Day (August 13)
Bad Poetry Day (August 18)
National Dog Day (August 26)
September Football season starts
Fall fashion
Hispanic Heritage Month
Labor Day (first Monday in September)
Fashion week
National Peanut Day (September 13)
International Talk Like a Pirate Day (September 19)
American Business Women’s Day (September 22)
Emmy Awards
Rosh Hashanah
October Wedding season
Holiday gift guide planning
World Series
World Vegetarian Day (October 1)
Yom Kippur
Columbus Day (second Monday in October)
National Dessert Day (October 14)
World Pasta Day (October 25)
Halloween (October 31)
November Entertaining
Holiday shopping
Holiday decor
Volunteering and giving back
Native American Heritage Month
Peanut Butter Lovers Month
Sandwich Day (November 3)
Veterans Day (November 11)
National Philanthropy Day (November 15)
Thanksgiving (fourth Thursday in November)
Black Friday (day after Thanksgiving)
December Gift giving
New year
Holiday parties
Winter cocktails
Special occasion hair, makeup, and fashion
Cyber Monday (Monday after Thanksgiving)
National Pastry Day (December 9)
Festivus (December 23)
Christmas (December 25)
Kwanzaa (December 26–January 1)
New Year’s Eve (December 31)