How to Determine Whether You Need to Hire an Ad Agency - dummies

How to Determine Whether You Need to Hire an Ad Agency

By Gary Dahl

Can an ad agency help your business make your advertisements more effective? You should consider hiring an advertising agency to help with your ads if you’re faced with some of these situations:

  • Phone calls from media sales reps are taking up too much of your time.

  • You’re simply overwhelmed by the myriad details inherent in producing and placing your advertising.

  • You no longer have the time, or the energy, to write and produce your advertising yourself.

  • Creating and placing your advertising on a regular basis has become a job in itself.

  • Your own creative efforts aren’t yielding the results you desire.

  • You don’t know whether you’re spending your advertising budget as wisely as you could be.

  • The bookkeeping process for media invoices has become too complicated and time-consuming.

  • You finally admit that media invoices are written in a secret code that you’ll never decipher.

  • You’re eager to have creative professionals generate fresh, new ideas for your advertising.

  • You want to put a team of highly trained specialists to work, with the common goal of growing your business.

  • You’d welcome the creative, account service, and media buying expertise that an agency can provide.

  • You want to do co-op advertising but don’t want to deal with the co-op hassle.

You don’t need an advertising budget in the millions to seek out the services of an ad agency. Many local agencies provide you with all the services offered by the major agencies, but they’re scaled down to fit within your budget and your advertising requirements.