GetGlue: Location-based Marketing without a Location-based Product

By Aaron Strout, Mike Schneider, B. J. Emerson

Instead of checking into physical locations, GetGlue allows check-ins to books, music, movies, television shows, video games, wine, celebrity gossip, and discussion topics including religion, politics, or history. The beauty of GetGlue is that it allows a poster to cross-post check-ins to Facebook and Twitter. This is particularly helpful to start a conversation about a movie or book, because GetGlue carries metadata about the media, along with a link.

Media apertures (preferences) is something that you’ve previously had to guess. But GetGlue can provide a very specific picture of a power user’s preferences for reading, gaming, movies, TV, and more. One of the most interesting things you could do would be to use paid media to ask someone to check in to and follow you on GetGlue for a special offer.

GetGlue is still early in its lifecycle. Early-stage startups are typically pretty flexible when they’re trying to get users and businesses to interact with them. Take advantage of this by having conversations with them, telling them what you’d like to do and reminding them, particularly if you have a large media budget, how much value you’re giving them.

GetGlue shows a variety of activities to check in to.
GetGlue shows a variety of activities to check in to.