Digital Marketing: 6 Ways to Stir the Pot with Your Blog Posts - dummies

Digital Marketing: 6 Ways to Stir the Pot with Your Blog Posts

By Ryan Deiss, Russ Henneberry

Stirring the pot can be useful in digital marketing. If it fits your brand, you can take a stand and turn out controversial articles. You can get a lot of traffic on controversial posts — nothing goes viral as quickly as rousing posts that encourage debate. Just make sure that this type of post fits with your brand’s personality. Here are the six ways for you to be controversial on your blog.

What-if post

This type of blog post speculates on potential events or circumstances. The success of this type of post rests on your ability to choose a “what if” that is interesting and debatable.

Debatable post

Many people enjoy sparring. With this post, use your blog to present one side of a debatable argument. You might also find someone who disagrees with you and present both sides in the same post.

Attack post

In your post, pick a fight. Starting an argument with the right person or organization forces your audience to choose sides and can draw a great deal of attention. Be careful with this one, though, because you’re likely to create enemies with the attack post. When done right, however, the attack post can also produce die-hard fans.

Predict post

Post about what you think will happen on a given topic or situation. If you take a debatable and speculative approach, a prediction post can get a great response.

Reaction post

Use your blog to react to content created by someone else. The content you react to might be a blog post, book, or presentation. Post your feelings on this subject.

Embed reaction post

In this post, embed a resource such as a video, presentation, or infographic, and then provide a reaction or a rebuttal to that content. You can find videos to embed on YouTube, presentations on SlideShare, and infographics on Visual.ly. Although this one is similar to the reaction post, the content you are reacting to is embedded in this post, which may not be the case with the reaction post — a subtle but notable difference.

Start with a quick intro to set the stage. Then give your reaction underneath the embedded resource. The titles of these posts are usually a variation of the title of the resource you are embedding.

When choosing the embeddable resource to which you will react, look for a video with lots of views or an infographic or presentation with lots of social shares on Facebook, Pinterest, or Twitter. Then add your reaction to this popular piece of content below the embedded content. When you do this, you practically guarantee that your post will be well received.