How to Use Data Driven Marketing with Social Media
Data driven marketing should be a part of your social media strategy. Not a day goes by when you don’t see a post on Facebook asking for a recommendation for some product or other. A friend will be travelling to New York on business and want some restaurant suggestions.
Another will be shopping for a new car and want to know if anybody has purchased a given make or model. Many won’t make a major purchase without consulting their Facebook friends.
And it’s not just Facebook. Many routinely peruse the customer feedback posts on websites before being comfortable with decisions ranging from appliance purchases to hotel reservations.
A whole host of consumer ratings websites have sprung up over the last few years. Many specialize in a particular type of product. Tripadvisor.com has testimonials about practically every travel destination in the world. Carfax.com offers service audits for used vehicles. Angieslist.com gives ratings on local businesses based on customer experiences.
The ratings on Angie’s List are extremely helpful if you’ve moved around the country. It’s tough to know which plumber to call if you don’t have any experience in the area. It’s been said that the best advertising is word of mouth. Social media and consumer ratings sites can be your best friends in this regard.
Social media also forces you to be hyper-sensitive to customer service issues. Every bad experience a customer has with you can potentially end up being broadcast across the web. This makes it important to resolve issues quickly and to the customer’s satisfaction.