{"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2016-03-26T07:09:14+00:00","modifiedTime":"2016-03-26T07:09:14+00:00","timestamp":"2022-09-14T17:44:42+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Types of Data Needed for Content Marketing Persona Development","strippedTitle":"types of data needed for content marketing persona development","slug":"types-of-data-needed-for-content-marketing-persona-development","canonicalUrl":"","seo":{"metaDescription":"What types of data should you mine to gather information for your buying personas? 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The list goes well beyond the usual prescription to conduct one-on-one interviews. If you take the time to collect different types of data (see the table), you gain the added insight you need to serve your customers.</p>\n<table>\n<caption>\nData for Persona Development\n</caption>\n<tr>\n<th>Data Type</th>\n<th>Examples</th>\n<th>Suggested Places to Find It</th>\n</tr>\n<tr>\n<td>Demographic/ socioeconomic</td>\n<td>Age, gender, education, income, standing in the community</td>\n<td>Customer surveys, government data, Quantcast, comScore,\nNielsen, Experian Simmons</td>\n</tr>\n<tr>\n<td>Psychographic</td>\n<td>Habits, values, hobbies</td>\n<td>One-on-one interviews, social media platforms, customer\nsurveys, buying patterns, forums, blog comments, Google\nanalytics</td>\n</tr>\n<tr>\n<td>Trend information</td>\n<td>Popular culture</td>\n<td>TrendSpottr, Trend Hunter, BuzzSumo, Magazines, Online news\nsites, TV shows, Google trends, Customer surveys</td>\n</tr>\n<tr>\n<td>Questions/pain points</td>\n<td>Questions customers are asking/jargon they are using</td>\n<td>Quora, Yahoo Answers, Stack Exchange, Wiki answers, blog\ncomments, Internal customer support, Google Analytics, customer\nevents, conferences, sales team and other internal departments</td>\n</tr>\n<tr>\n<td>Social media content</td>\n<td>Twitter, Facebook, others</td>\n<td>Social Mention, Google Alerts, TweetReach, IceRocket</td>\n</tr>\n<tr>\n<td>Internal customer records</td>\n<td>Buying patterns, product usage</td>\n<td>Internal company reports, CRM systems</td>\n</tr>\n<tr>\n<td>Search</td>\n<td>Keywords</td>\n<td>Google Analytics, Google Autocomplete, Ubersuggest</td>\n</tr>\n<tr>\n<td>Gated content</td>\n<td>Lead generators</td>\n<td>Top-ten lists, tool lists, e-books, PDFs</td>\n</tr>\n</table>","blurb":"","authors":[{"authorId":8966,"name":"Stephanie Diamond","slug":"stephanie-diamond","description":" <p><b>Stephanie Diamond</b> founded Digital Media Works, Inc., an online marketing company. 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Types of Data Needed for Content Marketing Persona Development

By: Stephanie Diamond and

Updated: 03-26-2016

From The Book: Content Marketing Strategies For Dummies

Content Marketing Strategies For Dummies

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What types of data should you mine to gather information for your buying personas? The list goes well beyond the usual prescription to conduct one-on-one interviews. If you take the time to collect different types of data (see the table), you gain the added insight you need to serve your customers.

Data for Persona Development
Data Type	Examples	Suggested Places to Find It
Demographic/ socioeconomic	Age, gender, education, income, standing in the community	Customer surveys, government data, Quantcast, comScore, Nielsen, Experian Simmons
Psychographic	Habits, values, hobbies	One-on-one interviews, social media platforms, customer surveys, buying patterns, forums, blog comments, Google analytics
Trend information	Popular culture	TrendSpottr, Trend Hunter, BuzzSumo, Magazines, Online news sites, TV shows, Google trends, Customer surveys
Questions/pain points	Questions customers are asking/jargon they are using	Quora, Yahoo Answers, Stack Exchange, Wiki answers, blog comments, Internal customer support, Google Analytics, customer events, conferences, sales team and other internal departments
Social media content	Twitter, Facebook, others	Social Mention, Google Alerts, TweetReach, IceRocket
Internal customer records	Buying patterns, product usage	Internal company reports, CRM systems
Search	Keywords	Google Analytics, Google Autocomplete, Ubersuggest
Gated content	Lead generators	Top-ten lists, tool lists, e-books, PDFs

About This Article

This article is from the book:

Content Marketing Strategies For Dummies ,

About the book authors:

Stephanie Diamond is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion-dollar corporations. Follow her blog at Contentmarketingtoolbox.com/blog.

This article can be found in the category:

Marketing ,