Roles That Content Marketing Team Members Must Play - dummies

Roles That Content Marketing Team Members Must Play

By Stephanie Diamond

Part of Content Marketing Strategies For Dummies Cheat Sheet

When you establish a working system for your content marketing efforts, you need to have the following roles covered by your team. You may not have the luxury of assigning different individuals to these roles, but they must be filled. Consider the following:

Title Description Role
Content Manager Person who understands the customer and the buyer’s
journey
Determines the content topics and formats
Editor Person who establishes publishing guidelines Ensures that writers turn in a quality piece of content
Writer Person who produces the articles and blog posts Provides a wide range of publishable content
Designer Person who maintains the brand and design guidelines Ensures that all web properties look cohesive and
professional
Content system administrator Person who maintains the Content Management System (CMS)
guidelines
Ensures that all production systems for web content are
functioning
Web administrator Person who maintains security guidelines Ensures that the web properties are secure and the
documentation for the system is kept up-to-date