Claim Your Venue on Google Places - dummies

Claim Your Venue on Google Places

By Aaron Strout, Mike Schneider, B. J. Emerson

One of the most important steps in setting up your location-based marketing campaign is claiming your place, which means going through the LBS process to own your business’s place page in their system. This gives you privileges like access to the dashboard and the ability to create specials. This process varies from service to service and must be done on each service individually.

Because one in three Google searches are conducted with local intent and Google Places Pages are prominently displayed in Google results, claiming your Google Places Page is vital to your online marketing.

When you claim your Google Places page, you can edit information on your page, like address, hours, and payment methods. You can also purchase Google Boost, which gives your venue page a leg up in search results. Finally, you get access to robust analytics that tell you how many people are coming to your venue page, where they’re coming from, and how many are clicking through to your web-site.

To claim your business on Google Places, follow these steps:

1Go to Google Maps and search for your business name.

You may need to add your town and state to find your exact venue.

2When you’ve found your business on the map, click the small red pin that represents your business.

A window will appear with some basic information about your business.

3Click the More Info link.

The next page is a Google Places Page.

4Click the Business Owner? link.

The next page gives you three options: Edit My Business Information, Suspend This Listing, and This Isn’t My Listing.

5Select the Edit My Business Information option.

Click the Continue button at the bottom of the page.

6Select the method by which you would like to verify that you are a manager at the business and click Finish.

Note the PIN number and enter it in your Google Places dashboard to finish your claim.