10 Steps to Creating a Marketing Plan for Your Small Business

By Barbara Findlay Schenck

Part of Small Business Marketing Kit For Dummies Cheat Sheet

A marketing plan powers your business and is at the heart of any good business plan. In 10 steps and on as little as a couple of pages, follow this template for writing a marketing plan that turns your marketing effort into a planned investment rather than a hopeful risk.

  1. State your business purpose.

  2. Define your market situation, focusing on issues that affect your customers, your product, and your competition.

  3. Set goals and objectives.

  4. Define your market and customer profile.

  5. Define your position, brand, and creative strategy.

  6. Set marketing strategies for your product, pricing, distribution, and promotion.

  7. Outline your communication tactics.

  8. Establish your budget.

  9. Blueprint your action plan.

  10. Define opportunities for long-term market development.