Strategic Planning: Positioning Statement Examples - dummies

Strategic Planning: Positioning Statement Examples

By Erica Olsen

Sometimes a strategic positioning statement sounds like a tag line or a slogan. That’s fine, but remember that the purpose of a positioning statement isn’t to be cute. Instead, its purpose is to help guide all your and your staff’s activities associated with a specific target customer group. This positioning statement is the core message you want to deliver in every medium and everything you do.

You can turn your positioning statement into a marketing message in the future. If you need some inspiration, read through these positioning statements from large and small companies:

  • Mercedes-Benz: Engineered like no other car in the world

  • Wharton Business School: The only business school that trains managers who are global, cross-functional, good leaders, and leveraged by technology

  • BMW: The ultimate driving machine

  • Southwest Airlines: The short-haul, no-frills, and low-priced airline

  • Avis: We are only Number 2, but we try harder

  • Famous Footwear: The value shoe store for families

  • Miller Lite: The only beer with superior taste and low caloric content

  • The Heidel House Resort: The place to reconnect with loved ones

  • Northern Nevada Business Weekly: The only source for local business news