Business Plans For Dummies book cover

Business Plans For Dummies

By: Paul Tiffany and Steven D. Peterson Published: 03-22-2022

Plan to succeed as an entrepreneur—we show you how

Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going.

Updates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business—and how you can use social media to influence your customers right back.

  • Learn the ins and out of creating a business plan that will actually work
  • Set effective goals and objectives so your business can find success
  • Wow investors with your knowledge of today's important business trends
  • Map out your finances, marketing plan, and operational blueprint—then confidently get to work!

Challenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help.

Articles From Business Plans For Dummies

7 results
7 results
Business Plans For Dummies Cheat Sheet

Cheat Sheet / Updated 02-14-2022

A well-developed business plan is critical for any start-up business. To develop a thorough business plan, research your customers and competition; avoid mistakes that lead to business failure; and know how to implement a business plan and make it work. Your business plan should include a basic financial statement, all major pieces of a business plan, and information from your business-planning checklist.

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Writing Business Plans: How to Identify Customers and Competitors

Article / Updated 03-26-2016

A critical part of a successful business plan is identifying your customers and the competition. Solid business plans incorporate research on potential customers and competitors. Begin by asking the following questions, and then apply the tips on how to become a winning business: Three Customer Questions Who is buying? What do they buy? Why do they buy? Three Competitor Questions How big are they? Which customers are they after? What is their strategy? Three Ways to Win Cut costs to the bone Offer something unique Focus on one customer group

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Making a Business Plan Work

Article / Updated 03-26-2016

A business plan is a strategy for survival that looks at your company today (understanding your surroundings) and then into the future. Your business plan will help you prepare if you include these elements: Plans: Company mission, vision, goals, and objectives that all work together Organization: A structure for your company that makes sense Procedures: Efficient and effective ways of doing things Leadership: An ability to influence and encourage others around you Skills: The talents and expertise your people need to succeed Culture: Beliefs and attitudes that lead to doing the right thing

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How to Avoid Business Failure

Article / Updated 03-26-2016

Two big mistakes while developing your business plan can cause your new business to fail: lack of research and lack of preparedness. Avoid becoming a failed business by making sure you don't commit those mistakes and the following: Lack of a long-term company vision Failure to establish clear goals and objectives Misunderstanding what customers want Underestimating the competition Inadequate financial planning Lack of strong leadership Ineffective procedures and systems Absence of critical business skills Inability to change Failure to communicate the plan

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Business-Planning Checklist

Article / Updated 03-26-2016

You have a number of essential tasks to complete before you write your business plan. Having a clear picture of your goals and how to attain them is at the core; but consider the other factors on this list of business-planning essentials: Get everyone involved in setting goals and objectives Learn all you can about your customers Understand who your competitors are Identify your strengths and weaknesses relative to opportunities and threats Determine which capabilities you absolutely need to succeed List all the things you do that add customer value Make sure that you do your financial homework Imagine several different versions of your company’s future

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Basic Parts of a Business Plan

Article / Updated 03-26-2016

When you’re putting together a business plan, divide the plan into these basic sections — which every quality business plan should have: Executive summary Company overview Business environment Company description Company strategy Financial review Action plan

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Basic Financial Statements for Your Business Plan

Article / Updated 03-26-2016

A large part of your business plan includes your financial statements. Financial statements are formal records of your business’s financial activities; they provide a summary (short and long term) of your financial condition. The four basic financial statements are Income statement: Your bottom line ¯ subtracting costs from revenue to come up with net profit Balance sheet: A financial snapshot that shows what you own, what you owe, and what your company is worth Cash flow statement: A cash monitor that follows the flow of cash in and out of your company Budget: Your financial forecast that indicates where you plan to make and spend money

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