Business Plans For Dummies, 3rd Edition
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You have a number of essential tasks to complete before you write your business plan. Having a clear picture of your goals and how to attain them is at the core; but consider the other factors on this list of business-planning essentials:

  • Get everyone involved in setting goals and objectives

  • Learn all you can about your customers

  • Understand who your competitors are

  • Identify your strengths and weaknesses relative to opportunities and threats

  • Determine which capabilities you absolutely need to succeed

  • List all the things you do that add customer value

  • Make sure that you do your financial homework

  • Imagine several different versions of your company’s future

About This Article

This article is from the book:

About the book authors:

Paul Tiffany, PhD, is a professor of management at the Haas Business School at the University of California Berkeley, and an adjunct professor at the Wharton School of the University of Pennsylvania. Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company Strategic Play.

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