Business Plans For Dummies, 3rd Edition
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A business plan is a strategy for survival that looks at your company today (understanding your surroundings) and then into the future. Your business plan will help you prepare if you include these elements:

  • Plans: Company mission, vision, goals, and objectives that all work together

  • Organization: A structure for your company that makes sense

  • Procedures: Efficient and effective ways of doing things

  • Leadership: An ability to influence and encourage others around you

  • Skills: The talents and expertise your people need to succeed

  • Culture: Beliefs and attitudes that lead to doing the right thing

About This Article

This article is from the book:

About the book authors:

Paul Tiffany, PhD, is a professor of management at the Haas Business School at the University of California Berkeley, and an adjunct professor at the Wharton School of the University of Pennsylvania. Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company Strategic Play.

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