Article / Updated 03-26-2016
To include a video on your website, the SEO best practice is to embed it within the applicable page. Don’t show it in a pop-up window where it’s isolated from the text describing it, because you want the spiders to see the video as part of the current page.
Placing videos where they count most
Many sites move videos into separate windows with no title or text, but this is a lost opportunity from an SEO perspective.