Adobe Analytics For Dummies
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Adobe Analytics is the most powerful tool available for analyzing digital consumer data, but it’s easier to grasp if you know where to start. Master the most basic and widely applicable features in the easiest way. Get details on two standard calculated metrics in the analytics industry that focus on analyzing engagement on your site, app, or other digital property. Discover several tips to improve your productivity in Analysis Workspace.

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Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.

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