Fundamental Analysis For Dummies
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Technical analysts are often interested in following the momentum of stock prices, meaning the prevalent trend either upward or downward. Just as college basketball teams often get momentum during big games and start going on a hot streak, technical analysts believe stocks can turn hot and have the gust of investor enthusiasm at their backs.

Momentum investors hope to pile into a stock while it's still soaring, grab a quick gain and get out.

Classic momentum investing — or a type of speculation using technical analysis — is contrary in most ways to fundamental analysis. But fundamental analysts might consider borrowing a bit from this concept, as strange as it sounds, when examining fundamental data.

By watching for momentum in a company's fundamentals, you might get a tip-off that something meaningful is taking place at a company.

One way to apply the concept of momentum to fundamental analysis is by studying earnings acceleration. Here, you're not just looking for companies that are increasing their profitability every quarter or year. You're being even pickier. You want to find companies that are increasing the rate at which earnings are growing.

To perform an earnings-acceleration analysis, you just need to have a company's earnings growth rate for the last few periods. While it's usually done using quarterly results, the analysis can be done using quarters or years.

Consider home-improvement retailer Lowe's as an example of momentum spotting. Why Lowe's? The Financial Crisis of 2008 caused immeasurable damage to the housing market as the mortgage market got clogged. But once the housing market started to mend in 2012, fundamental analysts might have expected demand for doors, windows, and other materials for homes to improve pretty quickly. Where they right?

Following is an example of how you might do a fundamental momentum analysis for Lowe's net income for four past years.

Lowe's Annual Net Income
Fiscal year (ended January) Net income ($ millions)
2015 $2,698
2014 $2,286
2013 $1,959
2012 $1,839
Source: S&P Capital IQ
Your first step is calculating the growth rate between each period. A growth rate is the difference between the most recently reported quarter and the same period in the previous year's quarter. Once you measure each year's growth, you get a chart that looks like what you see here.
Oracle's Annual Net Income Growth
Fiscal year (ended January) Annual growth
2015 18%
2014 16.7%
2013 6.5%
As you can see from the table, the Lowe's annual net income growth rate is accelerating. In other words, the growth of the most recent period is greater than the one before it. This is the kind of trend that a fundamental analyst, looking for momentum, would be on the search for. Looks like the housing bust indeed helped kick off a housing supply boom in following years as late as 2015.

Fundamental analysts often look for quarterly earnings momentum, for instance, when trying to figure out how successful a new product is. New products can be critical to a company's sustained earnings growth. And if something a company introduces is catching on with customers, an earnings-acceleration analysis might show something exciting is going on at the company.

Because this book is about fundamental analysis, only the basics of technical analysis are covered so you're up to speed on the purpose and role of this very different way of studying stocks. There you'll find everything you want to know about technical analysis and will never look at a stock chart the same way.

About This Article

This article is from the book:

About the book author:

Matt Krantz, a nationally known financial journalist, has been writing for USA Today since 1999. He covers financial markets and Wall Street, concentrating on developments affecting individual investors and their portfolios. Matt also writes a daily online investing column called "Ask Matt," which appears every trading day at

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