Starting an Etsy Business For Dummies
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Running a profitable Etsy business means being comfortable with doing a little math — especially when pricing your pieces. Putting a price on your Etsy creations may seem challenging, but don’t freak out! You’re not dealing with calculus here, or even trigonometry. To price pieces for your Etsy business, all you need are two simple formulas:
Wholesale Price = (Materials + Labor + Overhead) × 2
Retail Price = Wholesale Price × 2
When you calculate the costs of your materials, you need to consider only the price of what you used to produce one piece, not everything you actually bought. Labor costs are your hourly rate multiplied by the time spent to make one piece. Overhead costs consist of what you need to run your business, such as tools, office supplies, and the like (but not shipping costs).

Note that, in the second formula, you multiply the wholesale price by 2 to determine the retail price. Some sellers may choose a higher number, multiplying the wholesale price by 2.5 or even 3 to determine the retail price (assuming that the market will bear that). The multiplier you choose is really up to you.

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Kate Shoup is the author of numerous crafting books, including Not Your Mama's Beading, and Rubbish: Reuse Your Refuse. Kate Gatski is an artisan, an entrepreneur, an educator, a veteran Etsy seller, and a member of the Full Time Etsy Crafters Team an exclusive group for full-time or high-volume Etsy sellers.

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