Retail Business Kit For Dummies, 2nd Edition
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Whether you own a retail business or work in one, being able to talk the talk is important. To write a purchase order or promote add-on sales, you have to know what each term means, and to be effective, you need to understand a couple dozen retail terms.

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Rick Segel, CSP is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for Staples.com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.

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