{"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2016-03-26T21:27:02+00:00","modifiedTime":"2016-03-26T21:27:02+00:00","timestamp":"2022-09-14T18:10:10+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Marketing Newsletter Do’s and Don’ts","strippedTitle":"marketing newsletter do’s and don’ts","slug":"marketing-newsletter-dos-and-donts","canonicalUrl":"","seo":{"metaDescription":"Your newsletter is an effective, low-cost marketing tool that delivers information about your company, product, personality, and values to engage people, spark ","noIndex":0,"noFollow":0},"content":"<p>Your newsletter is an effective, low-cost marketing tool that delivers information about your company, product, personality, and values to engage people, spark interest, and build customer relationships. Keep these guidelines in mind for your newsletter:</p>\n<ul class=\"level-one\">\n <li><p class=\"first-para\">Do lay out your newsletter with plenty of headers, subheads, boxes, figures, or illustrations.</p>\n </li>\n <li><p class=\"first-para\">Don’t invest in expensive four-color printing; desktop publishing, Web distribution, or photocopying are best unless you have a large, paid circulation.</p>\n </li>\n <li><p class=\"first-para\">Do build and nurture your own in-house list of customers, leads, and referrals.</p>\n </li>\n <li><p class=\"first-para\">Do understand the difference between an e-newsletter that annoys the recipient and a valuable e-newsletter people look forward to receiving.</p>\n </li>\n <li><p class=\"first-para\">Do send your newsletter to a media list to generate publicity.</p>\n </li>\n <li><p class=\"first-para\">Don’t charge money for your newsletter unless you want to make it a serious product on its own rather than a publicity piece for your business.</p>\n </li>\n <li><p class=\"first-para\">Do provide useful information, tips, and news about your industry in every issue.</p>\n </li>\n <li><p class=\"first-para\">Don’t go into your own products in too much detail; otherwise, readers won’t value the newsletter as an objective source of information.</p>\n </li>\n</ul>","description":"<p>Your newsletter is an effective, low-cost marketing tool that delivers information about your company, product, personality, and values to engage people, spark interest, and build customer relationships. Keep these guidelines in mind for your newsletter:</p>\n<ul class=\"level-one\">\n <li><p class=\"first-para\">Do lay out your newsletter with plenty of headers, subheads, boxes, figures, or illustrations.</p>\n </li>\n <li><p class=\"first-para\">Don’t invest in expensive four-color printing; desktop publishing, Web distribution, or photocopying are best unless you have a large, paid circulation.</p>\n </li>\n <li><p class=\"first-para\">Do build and nurture your own in-house list of customers, leads, and referrals.</p>\n </li>\n <li><p class=\"first-para\">Do understand the difference between an e-newsletter that annoys the recipient and a valuable e-newsletter people look forward to receiving.</p>\n </li>\n <li><p class=\"first-para\">Do send your newsletter to a media list to generate publicity.</p>\n </li>\n <li><p class=\"first-para\">Don’t charge money for your newsletter unless you want to make it a serious product on its own rather than a publicity piece for your business.</p>\n </li>\n <li><p class=\"first-para\">Do provide useful information, tips, and news about your industry in every issue.</p>\n </li>\n <li><p class=\"first-para\">Don’t go into your own products in too much detail; otherwise, readers won’t value the newsletter as an objective source of information.</p>\n </li>\n</ul>","blurb":"","authors":[{"authorId":9430,"name":"Alexander Hiam","slug":"alexander-hiam","description":" <p><b>Alexander Hiam</b> has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. 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Marketing Newsletter Do’s and Don’ts

By: Alexander Hiam and

Updated: 03-26-2016

From The Book: Marketing Kit for Dummies

Marketing Kit for Dummies

Book image

Explore Book Buy On Amazon

Your newsletter is an effective, low-cost marketing tool that delivers information about your company, product, personality, and values to engage people, spark interest, and build customer relationships. Keep these guidelines in mind for your newsletter:

Do lay out your newsletter with plenty of headers, subheads, boxes, figures, or illustrations.
Don’t invest in expensive four-color printing; desktop publishing, Web distribution, or photocopying are best unless you have a large, paid circulation.
Do build and nurture your own in-house list of customers, leads, and referrals.
Do understand the difference between an e-newsletter that annoys the recipient and a valuable e-newsletter people look forward to receiving.
Do send your newsletter to a media list to generate publicity.
Don’t charge money for your newsletter unless you want to make it a serious product on its own rather than a publicity piece for your business.
Do provide useful information, tips, and news about your industry in every issue.
Don’t go into your own products in too much detail; otherwise, readers won’t value the newsletter as an objective source of information.

About This Article

This article is from the book:

Marketing Kit for Dummies ,

About the book author:

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

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Marketing ,