Social Media Marketing All-in-One For Dummies
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Before you start promoting the very long and abstract URL that Facebook has assigned to your Page, consider creating a custom username for your Page. A username, or short URL, lets you easily promote your business or organization in a variety of other channels, including TV, radio, and print.

If you don’t have a username, the frustration of having to remember a long URL means you’d lose a lot of potential customers. Your username appears after facebook.com when someone views your Page. The username for the Airbnb Page, for example, is simply airbnb:

facebook.com/airbnb

Also, Facebook allows Page admins to use fb.com as a domain, so the iTunes Facebook Page URL could also be fb.com/itunes. This makes it even easier for your fans to remember and find your Page faster:

fb.com/airbnb

You must register to have a username for your profile before getting one for your business Page. You also have to be an admin of the Page you’d like to create a custom username for.

You can create a custom username easily by following these steps:

  1. Log in to Facebook, and go to the username page.

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  2. From the Page Name drop-down menu, choose the Page (if you’re an admin for multiple Pages) for which you want to create a username.

  3. In the text box, enter a username that makes sense for your brand and to your fans.

    Choose your name carefully. After you choose a customized username for your Facebook Page, you can’t change it under any circumstances, so make sure that you choose a name that best describes your business or organization. The best option, of course, is the name of your business, but if that’s not available, consider trying an industry-related keyword.

  4. Click the Check Availability button.

    Facebook may take a minute or so to check the availability of the name.

  5. If you see a message that your name is available, click the Confirm button to claim that name.

    If you get a notification that your Page isn’t eligible, maybe you still need to create a username for your profile or someone else has already taken your selected username.

    If you did everything right, you see a Success dialog box. Now you can let the world know about your Facebook Page URL.

About This Article

This article is from the book:

About the book authors:

Michelle Krasniak helps clients around the world develop and execute successful content and social media marketing strategies. With more than 20 years of experience as a content creator, she brings to the table a unique combination of creativity and business acumen. Jan Zimmerman is the owner of Sandia Consulting Group and Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Zimmerman is the coauthor of Facebook Marketing All-in-One For Dummies. Deborah Ng is a professional blogger, freelance writer, community manager, and social media enthusiast who grew her writing blog into the number one online community for freelance writers before selling in 2010. She is the author of Online Community Management For Dummies.

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