Content Marketing Strategies For Dummies
Book image
Explore Book Buy On Amazon

Content creators often struggle with consistently creating solid content. Are you one of them? Here are some tips that will help you keep the content rolling:

  • Keep a list of content ideas that occur to you when you're reading and researching. Don't try to rely on your memory. You'll be able to hit the ground running when you have a list ready to review.

  • At the time that you create content, document other ways to repurpose it. Here's another list that you can create. Think about ways to repurpose content and create a list. You may not be able to create all the content at the same time, but you will be glad you can refer to that list when you don't have a good idea ready and waiting.

  • Try creating long-form and short-form content using the same topic. If you're sure you have a winning idea, create two versions of the post, one short and one long, and see which does better.

  • Reevaluate pillar content to see what else can be created. Remember that pillar content is valuable. Continually look for ways to extend it.

  • Use emotions in your content. Create both a positive spin and a negative spin on a topic. Then ask readers which one they agree with.

About This Article

This article is from the book:

About the book authors:

Stephanie Diamond is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion-dollar corporations. Follow her blog at

This article can be found in the category: