Business Gamification For Dummies
Book image
Explore Book Buy On Amazon

Cool downs are one anti-gaming mechanism you can use to prevent users from gaming your gamification system — that is, attempt to cheat or to earn points by exploiting loopholes.

If you follow IndyCar racing, you may be familiar with the push to pass feature. When a driver presses the push-to-pass button on his steering wheel, the car receives extra horsepower for a few seconds, enabling the driver to pass the car ahead (or defend against one creeping up from behind).

So, what’s stopping the driver from pressing that button all the time? Simple. IndyCar officials implemented a cool-down mechanism. After the button has been pressed, drivers must wait a certain period of time before pressing it again.

A similar approach is used as an anti-gaming measure. With cool downs, you wait a certain period of time before rewarding a gameplay behavior. For example, if you reward users for visiting a page, you might require a 30-second gap between each page view. This increases the likelihood that users are actually doing what you want them to do — in this case, reading the content on the page.

About This Article

This article is from the book:

About the book authors:

Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

This article can be found in the category: